Unestablished since 2010
Young British Designers
Unbuttoning a refreshed brand positioning that took an online fashion retailer back to its nonconformist origins.
Objectives
To reaffirm Young British Designers’ brand positioning as the destination for the best of emerging British design talent, 10 years after inception.
Insight
YBD is all about the new news and original creative talent. Unlike any other retail destination.
Solution
We created a new brand positioning, ‘Unestablished since 2010’, with campaign assets to match, giving us a suite of materials to market across our innovative digital and PR channels.
Results
Sales since our launch of this new positioning and campaign in March 2020 are up 88%.
