YBD customers can now also purchase that must-have designer item without having to navigate away from Facebook. They can browse the full product range, add-to-basket, edit cart contents and check out securely, all from one place. The shop also incorporates social media features, such as like, share and tweet buttons.

Young British Designers founder and Managing Director, Julian Whitehead said, “As the news that ASOS have just become the world’s first fully integrated Facebook store, we are delighted to be only a few hours behind them. It’s great to be able to offer our customers the ability to shop within the Facebook environment and they have welcomed the opportunity. We have been amazed by our customers’ reaction to the initiative”.

Head of Business Development at RBH, Paul Bennison added, “RBH continues to help our clients stay at the forefront of technology and will always offer them the most cutting edge digital solutions. Retail is changing, customers are demanding new ways of interacting with retailers and those that embrace these new channels, will reap the rewards.”

Click here to visit the YBD Facebook Store