The Oracle, part of Hammerson Plc., is right in the heart of Reading town centre. It combines independent boutiques with high street retailers and major department stores, including Debenhams and House of Fraser. With a 10-screen Vue cinema and a wide range of restaurants on The Riverside, The Oracle is also a great destination for dining and leisure.

Marketing Controller at The Oracle, Natalie Hilton commented: “We were really impressed with the team’s understanding of the brief and the creative ideas in the pitch and are looking forward to launching our first campaign with RBH in April.”

Head of Business Development at RBH, Paul Bennison added: “The Oracle is a great centre and we’re looking forward to using all our retail experience to develop a fresh new look that helps to drive footfall and give people more reasons to visit the centre.”

RBH has been tasked with above and below the line communications for The Oracle. That’s in addition to work with other shopping centres in the Hammerson group, including Highcross Leicester and Queensgate Peterborough.