RBH has been awarded the task of helping Supercuts position their brand as leading aspirational and affordable hair salons. With 174 outlets across the UK and the largest brand in the Regis UK portfolio, Supercuts uniquely offers a no-appointment service to both ladies and gents.

“We are really excited to have the opportunity to work with Supercuts”, said Paul Bennison, Head of Business Development, “we’ve already completed the photo shoot for the main 2010/11 Supercuts campaign and are looking forward to showcasing the new looks into the new campaigns.”

Steph Hollis, Supercuts’ Brand Manager commented, “It’s great to have RBH on board to help us develop the brand and ensure that Supercuts has the strongest voice when it comes to affordable hair cuts combined with uncompromising quality and service.”

We will be producing press ads, POS, internal comms and digital work with the first campaign using the new imagery to launch in the next couple of months.