The first of the projects to go live is the new-look freyalingerie.co.uk Designed by RBH, the site showcases all Freya’s collections, across lingerie, swimwear, loungewear and sportswear. It features new sections, including Freya Advice, offering fans a host of video demos and professional bra fitting tips – that’s as well as our DADI Award-winning Holy Fit campaign, Bra Doctor service and guidance on bra styles.

Freya World is a new social area of the site where users can view Freya’s blog, Fitting Talk, and have the chance to be the first to know about competitions and giveaways with a live stream of Freya’s Facebook and Twitter posts. Finally, Freya’s Spotify channel, Freya FM, provides users with on-demand music choices, enabling visitors to tune into Freya’s favourite songs.

We have also unveiled our latest addition to Freya’s Facebook page, the Freya Photo Booth

The booth encourages fans to take up to four photos that best reflect their personality, whether they’re fun, creative, gorgeous or quirky. The app then creates a photo strip that can be customised and entered into a competition to win a fantastic photo shoot.

Ann-Marie Manley, Head of Marketing said: “We’re very excited to launch both the new website and the innovative Freya Photo Booth. We’re constantly trying to give our customers and fans really creative ways to experience the brand and these two new initiatives really help us to get closer to them.”

Fans can only enter the photo booth competition through the Freya Facebook page Facebook.com/Freyalingerie and have until the 7th December to get their shots in.