Top
More

NEWS

SPOTIFY SOUNDS

FOR FREYA

11TH NOV 2010

More

NEWS

SPOTIFY SOUNDS

FOR FREYA

11TH NOV 2010

Ever the innovators, we've launched a branded Spotify and Facebook campaign for Freya lingerie.

The campaign aims to raise awareness of the A/W10 Freya collection, gather consumer data and increase Freya Lingerie Facebook fans – and it runs till the end of November. Prompted by audio ads, an interactive lightbox and an album artwork panel on Spotify's free subscription service; users are invited to add a track to the playlist which sums up the way they feel right now for the chance to win a year's supply of lingerie.

The campaign is also being promoted through Facebook advertising, driving people through to a Spotify playlist via a custom-built Facebook tab. So far, the campaign has delivered a 40% increase in Freya Facebook fans and has had an unprecedented three days’ of music added to the playlist - with hits by artists such as Katy Perry and Cindy Lauper in the top ten.



Ann-Marie Manley, Freya’s Head of Marketing said, "We're overwhelmed by the response. The campaign has been a fantastic way for us to engage consumers with the brand using music as a lynchpin and we have captured a great deal of consumer detail through the competition entries, enabling us to ensure that future campaigns remain just as targeted."

Similar

More

NEWS

NEW TECHNOLOGY

ALLIANCE FOR RBH

More

NEWS

RBH STRENGTHENS

DIGITAL TEAM

More

NEWS

FREYA LINGERIE

OFFICIAL

COOLBRAND

More

NEWS

COOL BRAND

NOMINATION FOR

FREYA

More

NEWS

RBH WINS CAMPAIGN

& DIGITAL WORK FOR

BARBOUR

More

NEWS

RBH LAUNCH

RANGE ROVER

EVOQUE LCA

More

NEWS

WE'VE WON

QUEENSGATE'S

SOCIAL MEDIA

More

NEWS

WE'RE UP FOR 12

CREAM AWARDS

More

NEWS

A NEW LOOK FOR

SUPERCUTS

More

NEWS

WE'VE GOT A DADI

More

NEWS

WE'RE UP FOR A DADI

More

NEWS

WE'VE WON

SUPERCUTS

More

NEWS

INTRODUCING

SOCIAL RADAR

More

NEWS

A VALENTINE'S

FANTASIE

Recent News

Sweta Pathak is the new deputy creative director at RBH.With 18 years of UK and International experience and armed with strong conceptual skills she joins the RBH team to work with cre..

Certsure LLP, the UK’s leading electrical trade membership organisation, has charged RBH with a range of branding and advertising campaign challenges.A new force in building services..

Howl! The Wolf Run is looming and our very own Nicole Goudie is getting ready to face the challenge.  One of the UK’s most daunting, hard-core runs, the 10K Wolf Run takes compe..