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RBH has helped launch Young British Designers, a unique concept in online fashion retailing.

Focused purely on emerging British talent, Young British Designers is the first global fashion boutique with a real story to tell.

With a product range which reaches from the brilliant Ada Zanditon Celine T-Shirt priced at £39 to the utterly beautiful Felicity Brown raw silk pleated hand dyed gown which is priced at £2,300, Young British Designers’ launch collection features the work of thirty-five (and counting) of Britain’s most talented emerging designers. It’s THE place to go for a perfectly edited collection of the very best that young British fashion has to offer and a great destination for the season’s prized fashion pieces, or, indeed, to make a highly individual style statement.

Developed by a group of four marketers with extensive experience in the worlds of fashion, design, business and sustainability, Young British Designers has a very clear focus. “ We see this as a huge opportunity to help British design talent grow and prosper as well as being a great business concept, ” said Julian Whitehead, one of the four directors.  
 
RBH have been responsible for developing the retail website and orchestrating the pre-launch publicity and launch campaign. Tim Rees, our chairman, said, “we’re really proud and delighted to be working with Young British Designers on this amazing project, not only are we excited at the prospects for this unique new retail fashion portal, but it has also given RBH a wonderful opportunity to demonstrate our capabilities, particularly in the areas of design, social media and digital marketing.”

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