Biomaster, part of Addmaster’s product range, is the leading antimicrobial and antibacterial technology for plastics, paper, textiles and paints. The brand operates globally and the launch of the sites in China and South East Asia sees the start of a rollout programme across seven new markets, as the site goes live in three additional languages; French, Spanish and Portuguese.

“Our website is a critical sales and marketing tool for us across the globe”, said Marketing Manager, Adrian Dimberline. He added, “These developments will strengthen our brand in each of these territories and give us even more opportunities to do business.”