To launch Life Cycle Assessment (LCA) for the Range Rover Evoque, RBH has created a website that includes an online interactive animation allowing users to see how the vehicle is designed with sustainability in mind at every stage.

The environmental impact of any vehicle has traditionally been judged on fuel consumption and tailpipe emissions. However, LCA tells the whole story – from the sourcing and use of raw materials, to on-road fuel economy, and finally to the recycling of materials once a vehicle reaches the end of its life.

Digital Director at RBH, Fizz Bingham said, “This engaging 3D experience created by RBH is designed to communicate the features and benefits of the LCA to many different audiences. It will be used to drive conversations around Land Rover’s commitment to a sustainable future and their technical innovations and fuel efficiency.”

The website has been developed in-house by RBH to work across both desktop PCs and mobile browsing, supporting iPhone & iPad browsers. It is available at www.landrover.com/lifecycle.