National Express UK Bus operates more than 1,600 buses making them market leader in the UK’s largest urban bus market outside of London. One of its biggest campaigns of the year is to drive sales of the Student Bus Pass which gives those over 18 in full-time education unlimited travel in Birmingham, the Black Country and Coventry.

Managing Director at RBH, Debra Hepburn commented, “We are delighted to be working with National Express UK Bus on one of their most important campaigns of the year.”

Gavin Fable, Marketing Campaigns Manager at National Express UK Bus added, “RBH came up with a very strong visual idea that communicates our message with warmth, simplicity and relevance”.  

The campaign launches at the end of August with the outdoor campaign kicking off on 17th September.