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We've been working with Highcross Leicester to promote its Fashion Week, from 26th April to 2nd May.

RBH created a look and feel for the whole event, as well as all the collateral to support the event, which included press, a media insert, radio and digital.

Take a look at the video below to get a flavour of just what happened.




Everything was a stylish success, as the campaign delivered a 9% increase in footfall and car park numbers, but most importantly a 17% increase in retailer sales compared to 2009.



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