The app, developed in-house, supports Freya's mission to banish bad bras and with it bad bra hell. The new tab on the Freya Facebook page allows women to ask a question to a Freya Bra Doctor and receive a diagnosis and potential remedy within 48 hours (subject to demand).

As with all consultations, patient-doctor confidentiality is paramount and while anyone can see what questions have been asked, as many women will suffer from similar symptoms, the user who submitted the question will remain anonymous. Once they have been seen by a Freya Bra Doctor, they will get an email notification to let them know their diagnosis is ready.

"Freya lingerie wants every girl to be brimming with confidence, not bursting out of her bra and we understand how some women suffer at the hands of their bra", said Head of Marketing, Ann-Marie Manley. She added, "Whilst 'Bra Doctors' is not a replacement for a professional fitting, it should help with problems that ladies have been afraid to ask until now."

The service is already proving incredibly popular among the current fans of the Freya Facebook page and has had over 2,600 visits since launch a couple of weeks ago.

Click here to book your appointment with the Bra Doctor