By using the code featured on our new 6-sheet posters, people can link straight to a mobile site and enter a competition to win a year’s supply of lingerie  and swimwear. The site also allows users to share the link via Facebook or Twitter.

The campaign, booked by Brilliant Media, aims to raise awareness of the Freya brand, while also driving traffic through their social media sites.

“QR codes are a great way of prompting immediate interaction from outdoor advertising and measuring engagement”, said Head of Marketing, Ann-Marie Manley. She added, “Through Brilliant Media we’ve bought some great sites in the capital and with great creative and a really simple mechanism by RBH we hope to increase website traffic and engage with ‘girls-on-the-go’ to show them how fun our brand is.”

The activity is set to run on Oxford Street, London for a period of two weeks. Executions promoting Freya lingerie start on 9th May, which will run in conjunction with digital escalator panels at Oxford Street tube station and the Freya swimwear creative starts on 27th June.