Top

Get those smartphones at the ready, we've created a new QR poster campaign for Freya lingerie.

By using the code featured on our new 6-sheet posters, people can link straight to a mobile site and enter a competition to win a year’s supply of lingerie  and swimwear. The site also allows users to share the link via Facebook or Twitter.

The campaign, booked by Brilliant Media, aims to raise awareness of the Freya brand, while also driving traffic through their social media sites.

“QR codes are a great way of prompting immediate interaction from outdoor advertising and measuring engagement”, said Head of Marketing, Ann-Marie Manley. She added, “Through Brilliant Media we’ve bought some great sites in the capital and with great creative and a really simple mechanism by RBH we hope to increase website traffic and engage with ‘girls-on-the-go’ to show them how fun our brand is.”

The activity is set to run on Oxford Street, London for a period of two weeks. Executions promoting Freya lingerie start on 9th May, which will run in conjunction with digital escalator panels at Oxford Street tube station and the Freya swimwear creative starts on 27th June.

Similar

More

NEWS

PUBLIC VOTING: THE

SHESAYS

AWARDS

More

NEWS

RECOMMENDED AGENCY

STATUS

FOR

RBH

More

NEWS

LFW: FASHION

& STYLE

COMPETITION

More

NEWS

NEW SALES

MANAGER

JOINS RBH

More

NEWS

MD JOINS FASHION

SCOUT PANEL

More

NEWS

MD ALL SET TO

JUDGE FASHION

TALENT

More

NEWS

FREYA LINGERIE

OFFICIAL

COOLBRAND

More

NEWS

COOL BRAND

NOMINATION FOR

FREYA

More

NEWS

RBH WINS CAMPAIGN

& DIGITAL WORK FOR

BARBOUR

More

NEWS

MD DEBRA TO SPEAK

AT BIRMINGHAM

MADE ME

More

NEWS

GRADUATE FASHION

WEEK ANNOUNCES

LATEST JUDGE TO

JOIN THE PANEL

More

NEWS

RBH LAUNCH

RANGE ROVER

EVOQUE LCA

More

NEWS

WE'VE WON

QUEENSGATE'S

SOCIAL MEDIA

More

NEWS

A NEW LOOK FOR

SUPERCUTS

More

NEWS

WE'VE GOT A DADI

More

NEWS

SPOTIFY SOUNDS

FOR FREYA

More

NEWS

WE'RE UP FOR A DADI

More

NEWS

A VALENTINE'S

FANTASIE

Recent News

Howl! The Wolf Run is looming and our very own Nicole Goudie is getting ready to face the challenge.  One of the UK’s most daunting, hard-core runs, the 10K Wolf Run takes compe..

In the last few months we’ve been busy adding to our talented team at RBH.Alice Chamberlain is our newest account manager and joins the PR, digital and social team. Positively brimmi..

So, just when you think you have cast all the votes you can in latest local and European elections we’d like to tempt you to the ballot box just one more time.  This is why…....