The ‘Good Looks Cost Less’ campaign launches a brand new look and feel for the national hair salon chain. Designed to appeal to style conscious, but budget restricted customers, the work conveys the unique combined offering of affordability and style with no appointment necessary.

The national campaign is currently running across press titles such as Now, Closer and OK - as well as in online display ads on a variety of networks. The new look and feel has also been rolled out to in-salon communications and we’ve come up with goodlookscostless.co.uk - an online destination which integrates with the brand’s new Facebook page.

Supercuts Brand Manager, Stephanie Hollis said, “We’re delighted with the new campaign imagery and feel that it’s created a very strong style-focused image for Supercuts which greatly reflects our stance for achieving a stylish look at an affordable price.”

To see behind-the-scenes footage of the photo shoot click here.