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A DUVET DAY

FOR JOHNSONS

11TH JUN 2010

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NEWS

A DUVET DAY

FOR JOHNSONS

11TH JUN 2010

We've helped to make Johnson Cleaners' duvet campaign a roaring success.

In our first work for the brand, we developed POS for all their outlets reminding customers to get their duvets cleaned - running from 12th March to the 21st April.

Early results from the campaign showed a 13.2% increase in duvets brought into branches for cleaning and an 18.9% increase in spend on this service compared to last year.

Managing Director of RBH, Debra Hepburn commented, “We are delighted that our first campaign for Johnsons to arrive in branches has delivered such great results. We hope that this is the first of many and aim to build on these results to help Johnsons enjoy a really good trading year.”

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