Partnering with Grayling PR, RBH pitched for the UK creative campaign for Intercork, the international project for the promotion of cork stoppers in wine bottles. It is understood that the decision to select Grayling and RBH was unanimous among the APCOR board.

With 1.8 million Euros behind the campaign, the work will highlight the benefits of using cork in bottles to the wine industry; while a consumer-focused campaign will help to drive demand among the public.

The campaign will include national and specialist press, significant online activity, events and major PR initiatives.

RBH Chairman, Tim Rees, commented, “It’s always a challenge to present ideas for a specific UK campaign to an international judging panel, but we were delighted to support Grayling on such an interesting project and now can’t wait to see the work go live.”

The work breaks in July with RBH partnering with Brilliant Media.