TNT got more than they bargained for when they asked us to deliver a first class direct mail campaign.

With very little brand loyalty in the next-day-delivery marketplace, they needed more than the same-old “prompt delivery” message. So we turned to the pressures faced by those sending the packages. By positioning TNT Sameday as the antidote to workplace stress, the Art of Relaxation campaign was born.

Our cost-effective postcards and mailers hit home fast. By the fourth week of the campaign, revenue topped £1.8m, 11,000 new accounts were created and it helped us collect a Marketing Society Gold Award.

If you’d like to receive a bigger return on your marketing budget, email us here.