RBH - Our Work - Hyundai: Hitting The Regions

When you’ve got good news, you want to tell as many people as possible. So when one of the world’s most popular car manufacturers had a load of great offers to promote, we launched their first ever centrally co-ordinated regional sales campaign.

The “Reasons to be Cheerful” promotion talked about incentives across the Hyundai range, from fuel efficiency and low road tax on many models to their industry-leading five year warranty.

Our double page spreads and full page ads adorned local papers, as well as regional issues of The Daily Mirror and Daily Express. Giving local dealers the kind of high-profile platform they need in the current climate.

In the words of RBH Account Director Ricky Neault, “Regional press enables us to signpost dealers and drive showroom traffic.”

Like to know how we could get your message to a wider audience? Get in touch here.