RBH - Our Work - Eveden: A Fresh Look

There was a time when many women wanting a bra in a larger cup size had to compromise. You could sacrifice comfort for fashion. Or feel great and look anything but.

However, Eveden lingerie has always given women the best of both worlds. The company owns a range of brands, each offering stylish, fitted bras that go up to larger sizes.

There’s Freya for a vibrant, fashionable feel; Fantasie for timeless elegance; Fauve for that little bit of decadence; Elomi for fuller-figured beauty and Freya Active for sports lingerie with maximum hold.

It’s a great range, but with a rapidly expanding market, the competition has woken up. So our job is to make sure Eveden remains one of the leading brands for gorgeous underwear that fits like a dream up to larger sizes.

First, there’s the brochures. Every season we look for everything that’s new in the world of design, photography and art for inspiration. So that we can create a shoot that presents the underwear in fresh way.

Six feet high 3D letters, uber-cool modern apartments, plasticine parrots. They’re just some of the things we’ve used to bring lingerie to life.

Then we produced a series of websites that captured the personality of each brand, while clearly showing the range, explaining the benefits of a bra that fits properly and pointing you in the direction of the right shops. Striking the balance between practicality and style.

Take a look at our Eveden work, then find out how we could be the perfect fit for you here.