| RBH Launches Social Radar In Europe
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Rees Bradley Hepburn (RBH) has formed a partnership with Kansas based Infegy Inc. to launch its European operation to market Social Radar, a global-leading tool that provides instant insight into online chatter.
Infegy EU will be headed by Gray Dudek, Managing Director and Nigel Bromley, Sales & Marketing Director and will be based in dedicated facilities at Diddington Farm, Meriden.
Commenting on the move, RBH Managing Director Debra Hepburn said, “We already have a well established digital offering in RBH Engage and having forged an excellent working relationship with Infegy Inc. we are now really excited about this jointly-owned venture. The UK based team have a variety of European based marketing roles and can therefore place the insight Social Radar offers into a local context for its clients.”
She concluded, “Since creating the partnership we have been simply inundated with clients and agencies keen to see how Social Radar can enhance their Social Network Marketing.”
Social Radar uses a proprietary crawler to collect all forms of social content, from blogs, forums to news outlets and micro blogs. This database, covers over 3.1 billion conversations dating back to January 2007.
This enables the user to search and get instant results, whether looking at a topic of conversation such as mobile phones or specific brands within the marketplace, such as iPhone or Palm Pre.
Because Social Radar searches for sentiment within the content of the post, using what Infegy call NLP or Natural Language Processing, the content of the results are far more accurate than those of competitor tools.
The user can then track a product launch, measure the response of an ad campaign, listen to the thoughts and opinions of consumers, analyze buzz, strategize marketing and spend effectively, know where to target ads and social efforts, or even protect their brand and manage reputation.
Dr. John Rudd, Senior Lecturer in Marketing & Strategic Management at Aston University Business School, commented, “Social Radar allows strategic marketing information to be gathered and presented in a highly efficient and effective way, and more importantly can be tailored to a particular audience. For Marketers, highly complex and interactive information can be used for strategic marketing discussions, whereas more indicative data can be presented for more general discussions with a wider audience”.
Social Radar, whose users in the USA include Sony, Sprint, BP, 3M and Paramount Pictures, can be purchased as a license or via consultancy.
For further information visit www.infegy.com.
The Team in Kansas HQ, Missouri, USA
From left to right:
Gray Dudek – Managing Director – Infegy Europe
Justin Graves – Global CEO – Infegy Inc.
Nigel Bromley – Sales & Marketing Director – Infegy Europe
Brooks Morgan – VP Business Development – Infegy Inc.
Adam Coomes – President – Infegy Inc.
Dave Reed – Head of Consultancy – Infegy Europe
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