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We are excited to announce the launch of RBH Radar in the UK – powered by Social Radar it is the most comprehensive Social Media measurement tool on the market today.
RBH Radar helps companies quantify the impact, ROI and ultimately measure the perception of their brand. At the same time this can be overlaid onto the companies competitors to review digital share of voice within the social communities. It holds more data on social media than Nielsen Buzz Monitor, has indexed over 1.3 billion blogs, feeds, forums, campaigns and it has the ability to show not only positive and negative brand perception but conflicting sentiment also using complex page-reading algorithms.
Digital Director, Gray Dudek commented, “This is an extremely exciting industry development for us all. With investment in social media becoming almost mandatory we are all in need of an accurate measurement tool. There are many social media monitors available online, some are free some are not, but in the main they all simply show who is saying what about your brand. You then need to find the resource time to trawl through all this information, of which there can be millions of pieces, to form an opinion. The RBH Radar reports do this for you, in real time. So the time companies would have spent pondering over social perception and simply monitoring online chatter can now be spent building informed social media strategies to remain relevant and useful to their customers and therefore always a step ahead of their competition in this fast paced environment.”
The system has been collecting social data since January 2007 which allows brands to back-track to review past perceptions to then realise and set sensible targets for social media campaigns.
Paul Bennison, Head of Business Development at RBH remarked, “We are already delivering digital strategies that are helping brands embrace social media. The RBH Radar allows us to complete the circle and identify how the client investment is actually working across all social channels and therefore advise on evolution.”
For more details on RBH Radar contact Gray Dudek (Digital Director) or Paul Bennison (Head of Business Development) on 01675 443939.
18 September 2009: RBH Radar receives major update. Click here for further details.
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